The current dispute centers on how Malone’s name has been used in [the Zara] collaboration. Product packaging and descriptions reportedly included phrases such as “created by Jo Malone CBE, founder of Jo Loves.” Estée Lauder argues that this constitutes trademark infringement, breach of contract, and “passing off,” suggesting it may confuse consumers into linking the products with Jo Malone London, the luxury brand it owns.
[...][Jo Malone] described herself as “surprised and very sad” to have received the High Court claim, confirming that she is preparing a legal defense and is ready to “defend [her] position and innocence in court.”
— Read more in “I Did Not Sell Myself”: Jo Malone Responds to Estée Lauder Lawsuit at BeautyMatter.
