Estée Lauder has acquired a minority stake in Mexican fragrance brand Xinú, marking its first investment in a Latin American brand.
The purchase was made through New Incubation Ventures (NIV), the company’s strategic early-stage investment and incubation arm, which helps fund and support emerging beauty brands.
“Mexico has become a vibrant hub of fragrance innovation – a place where craftsmanship and cultural relevance come together in remarkable ways,” said Stéphane de La Faverie, president and CEO of The Estée Lauder Companies.
— Read more in Estée Lauder takes stake in Mexican fragrance brand Xinú at Inside Retail.
