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Browsing by tag: estee lauder

A bigger-than-expected drop

Posted by Robin on 3 May 2025 Leave a Comment

Cosmetics giant Estee Lauder (EL.N), forecast a bigger-than-expected drop in fiscal 2025 sales on Thursday, signaling a slowdown in demand for beauty products in the American market and a longer road to recovery in the key China region.

— Read more in Estee Lauder sees bigger sales fall in 2025 on US slowdown, sputtering China recovery at Reuters.

Estée Lauder Cos. on Thursday said it’s moving ahead with plans to cut up to 7,000 jobs as it deepens its head-count reduction efforts, while reporting a 10% drop in third-quarter sales.

— Read more in Estée Lauder lays off 2,600 workers, out of its 7,000 target, as sales drop at MarketWatch.

Estee Lauder White Linen Oud Legacy ~ new fragrance

Posted by Robin on 28 March 2025 16 Comments

Estée Lauder has launched White Linen Oud Legacy, a new woody floral flanker to 2024’s White Linen Legacy, which was a redo of 1978’s White Linen…

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Estee Lauder Bronze Goddess Aegea ~ new fragrance

Posted by Robin on 21 January 2025 4 Comments

Estée Lauder has introduced Bronze Goddess Aegea, a new green floral fragrance for women. Bronze Goddess Aegea is a limited edition flanker to 2008’s Bronze Goddess. Last year’s model: Bronze Goddess Flora Verde…

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Overcome olfactory fatigue

Posted by Robin on 16 January 2025 Leave a Comment

“With spray devices, like a Glade plug-in, you’re flooding the room with a burst of fragrance molecules,” says Killion. “But here, we can release airflow in a controlled way.”

Breja believes that this is the way to overcome olfactory fatigue. By releasing fragrance at intervals, increasing then decreasing the volume of aromatic molecules in the air, our noses will not adapt to the scent. It’s important to note that this hasn’t been tested or verified by olfactory scientists; so far, he is basing this on anecdotal evidence.

— Read more in Say goodbye to your candles. Estée Lauder just designed a better way to make your home smell good at Fast Company.

Aerin Tuberose Gardenia ~ new fragrance

Posted by Robin on 26 December 2024 4 Comments

Aerin has introduced Tuberose Gardenia, a new fragrance for women. Tuberose Gardenia is a relaunch of the 2007 fragrance from Estée Lauder, Private Collection Tuberose Gardenia…

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