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Browsing by tag: yves saint laurent

23%

Posted by Robin on 11 April 2025 Leave a Comment

But going for more niche trappings also means competing with the true indie brands, whose more unique scents have been taking market share from conglomerate-backed releases. According to March data from Nielsen IQ, indie brands now command 23% of the U.S. fragrance market, versus conglomerates’ 77%. That’s compared to 19% in 2023.

YSL is betting that Muse, with its distinct ink note, can attract a consumer looking for a more daring scent profile.

— Read more in Inside Yves Saint Laurent’s new fragrance strategy at Glossy.

Yves Saint Laurent Muse ~ new fragrance

Posted by Robin on 10 April 2025 5 Comments

Yves Saint Laurent has launched Muse (Inspiring Ink), a new fragrance in the luxury Vestiaire des Parfums series…

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Yves Saint Laurent L’Eau Nue ~ new fragrance

Posted by Robin on 15 February 2025 2 Comments

Yves Saint Laurent has launched Libre L’Eau Nue, a new alcohol-free flanker to 2019’s Libre fragrance for women…

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Yves Saint Laurent Black Opium Glitter ~ new fragrance

Posted by Robin on 17 December 2024 5 Comments

Yves Saint Laurent will introduce launch Black Opium Glitter, a new gourmand fragrance for women, later this month. Black Opium Glitter is a flanker to 2014’s Black Opium, which was a flanker to 1977’s Opium…

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The daily lemming

Posted by Robin on 26 September 2024 Leave a Comment

The Holiday 2024 limited edition of Libre, done up in gold fishnet lace. In 50 or 90 ml Eau de Parfum at Yves Saint Laurent UK.

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