Donna Karan has launched Cashmere Mist Luxe Edition:
Introducing Donna Karan Cashmere Mist Luxe Edition. Fifteen years later, the seduction continues. Inspired by the soft, sensual feeling of cashmere against bare skin, Cashmere Mist is a fragrance light enough to wear all over your body—all year long. It seduces the senses and spirit.
The fragrance notes include lily of the valley, suede…
Courteney Cox will be the face of Avon's Spotlight fragrance for women, due to launch in April. The new scent for women hopes to “capture the growing excitement of the world's fascination with celebrity and notions of fame”; the tagline will be “Step Into It”. According to Cox…
…all women are in the spotlight in their own unique ways and this fragrance highlights the excitement and the exhilaration of that feeling.
Spotlight was developed by perfumer Jean-Marc Chaillan…
Michael Kors will launch Island Bermuda, the fifth fragrance in his Island series (see Island, Island Fiji, Island Hawaii, Island Capri), this coming December…
Avon and Emanuel Ungaro will collaborate to launch a new duo of fragrances, U by Ungaro for Her and U by Ungaro for Him, this coming August. The scents will be fronted by actress Reese Witherspoon.
Avon U by Ungaro For Her was developed by perfumers Jean Marc Chaillan and Loc Dong, and the “fresh, woody floral” includes notes of bergamot blossom, freesia, pepper blossom, acacia aura, lotus flower, osmanthus, iris, sandalwood and musk…
CK IN2U is the latest attempt by Calvin Klein to recapture the massive youth market that they so perfectly cornered with 1994’s CK One. Even back in 1994, I was not quite the “disaffected, sexually ambivalent grunge youth of the moment” cited as CK One’s fan base in a recent New York Times article, but I thought CK One was great stuff: the packaging was different, the advertising was different, and it smelled different. Mind you, I was not “into” perfume at the time; if CK One was derivative of other fragrances on the market, I was blissfully unaware of it.
Fast forward to 2007. I am older now, and if you want to know just how old I am, perhaps you’ll find a clue in the fact that my first thoughts on seeing the print ad for CK IN2U were that geez, she really ought to pull her pants up, and has he finished his homework yet? The reaction of the target market itself has been less than cordial, in fact, the backlash against the whole project was vocal even before the scents launched, based largely on the advertising copy…