Halston will update their iconic Halston for Women (1975) and Halston Z-14 for Men (1976) fragrances with the new Halston Woman (shown above) and Halston Man. The Halston fragrance license, which has passed hands several times, is currently held by Elizabeth Arden, and the fashion brand is hoping to find new life under recently appointed creative director Marios Schwab…
Viktor & Rolf will launch Eau Mega, their third fragrance and the second for women, in October. The name is a play on the greek letter Omega, the tag line is Megafy Yourself.
Eau Mega is a green floral with an “extravagant freshness”. It was developed by perfumers Oliver Polge and Carlos Benaim, both of whom also worked on the first Viktor & Rolf fragrance…
Bvlgari has launched Jasmin Noir Eau de Toilette, a lighter version of last year’s Jasmin Noir Eau de Parfum:
Jasmin Noir Eau de Toilette maintains the precious “jus” of Jasmin Noir while adding fresher, more radiant notes. Lotus flower, scintillating sap, Sambac jasmine absolute and white musk are the protagonists of this seductive and innovative eau de toilette…
Calvin Klein will launch Euphoria Spring Temptation, a new limited edition flanker to 2005's Euphoria, this coming March.
Euphoria Spring Temptation was developed by perfumers Carlos Benaim and Loc Dong, who also worked on the original Euphoria perfume. The fragrance notes include lush pear blossom, guava leaf, fluid waterfall accord, pink lily, dewy violet, white sandalwood, pure frosted musk and untouched amber…
The Ralph Lauren Polo fragrance is 30 years old this year, so don’t complain about how popular it was in your high school years or we’ll all start calculating your age. Polo Modern Reserve, a new, ‘updated’ edition of the 1978 Polo fragrance, was created to: 1) celebrate Polo’s birthday (it is an accomplishment to make it to age 30 in the crazy, fickle world of perfume) and 2) appeal to original Polo wearers’ male offspring — men between the ages of 25-30. Polo is still one of the top 15 men’s fragrances in the U.S.* so WHY imply it’s “dated” and for ‘old’ guys?
Polo contains artemisia, basil, bergamot, chamomile, cumin, juniper berry, geranium, carnation, jasmine, ‘pine needle,’ rose, thyme, tobacco, amber, cedar, leather, musk, moss, patchouli and frankincense. That list of WHAM! BAM! POW! ingredients does not read (or smell) “old” to me; Polo is vibrant and interesting and blows most mainstream, and niche, male fragrances out of the eau (de Toilette).
Polo Modern Reserve takes Polo’s formula, erases the tingly, bursting-with-life green notes, replaces chamomile with cardamom, tobacco with vetiver-leather, juniper berries with pimento berries, and frankincense with myrrh incense…