Viktor & Rolf will launch Eau Mega, their third fragrance and the second for women, in October. The name is a play on the greek letter Omega, the tag line is Megafy Yourself.
Eau Mega is a green floral with an "extravagant freshness". It was developed by perfumers Oliver Polge and Carlos Benaim, both of whom also worked on the first Viktor & Rolf fragrance, Flowerbomb. The notes include pear, citron, violet leaf, basil, peony, jasmine and musk.
Update: Viktor & Rolf Eau Mega is "fresh but not sporty or natural". Additional notes include aquatic notes, cedar, cashmere wood, sandalwood and white musk. (via wwd)
Another update: According to Moodie Report...
Eau Mega celebrates a new icon of femininity, in the form of a superheroine who, aided by her fragrance, transforms reality into her own universe of beauty and glamour and “megafies” the world.
And the bottle is called the "Megamizer".
Yet another update: see a review of Viktor & Rolf Eau Mega.