Viktor & Rolf will launch Eau Mega, their third fragrance and the second for women, in October. The name is a play on the greek letter Omega, the tag line is Megafy Yourself.
Eau Mega is a green floral with an "extravagant freshness". It was developed by perfumers Oliver Polge and Carlos Benaim, both of whom also worked on the first Viktor & Rolf fragrance, Flowerbomb. The notes include pear, citron, violet leaf, basil, peony, jasmine and musk.
Viktor & Rolf Eau Mega will be available in 30, 50 and 75 ml, concentration unknown. (quote and image via cosmeticnews, additional information via pourelles.orange.fr, elle.nl)
Update: Viktor & Rolf Eau Mega is "fresh but not sporty or natural". Additional notes include aquatic notes, cedar, cashmere wood, sandalwood and white musk. (via wwd)
Another update: According to Moodie Report...
Eau Mega celebrates a new icon of femininity, in the form of a superheroine who, aided by her fragrance, transforms reality into her own universe of beauty and glamour and “megafies” the world.
And the bottle is called the "Megamizer".
Yet another update: see a review of Viktor & Rolf Eau Mega.
I’d much rather have extravagant greenness…
Same here..we’ve got plenty of extravagantly fresh green florals already this year. We’ll have to hope it was just an unfortunate word choice…although frankly fresh is only a bad word to a minority of us, right?
Well, and I don’t mind (even like?) fresh in smaller doses (think I’m much closer to the mainstream masses than most commenters here). The trouble is when those notes are overpowering. I bought my husband something he liked, and I liked it dabbed on from the sample vial. Sprayed on, however, it is FRESH…and I don’t much like it.
Do tell — what was it? (or keep it secret if you’d rather, of course)
LOL…almost. It was Geir. As long as he doesn’t overspray, it still smells nice on him; just needs a very light hand. He now has some M7 Fresh which, in spite of the name, is much less fresh than the Geir…though we’ll see how it stands up to spraying.
Ah, yes, can see how that would be too fresh — but admittedly haven’t smelled it in a really long time. Could be worse, I’m sure!
Well, I like “fresh”, usually. To me the word means subtle and clean-smelling. So “extravagant freshness” is pretty close to an oxymoron, IMO!
O MY GOODNESS!!! Im so excited! Im loving everything about it! The notes and the bottle! Seems like its the total opposite of Flowerbomb. A GREEN floral! I LOVE it! I cant wait, i cant wait, i cant wait!!!
It really does sound like the opposite of Flowerbomb, doesn’t it? Looking forward to seeing the advertising.
Am I bad to love Flowerbomb? I don’t know. I’m interested in smelling this one though. Besides, I’ll take “extravagant freshness” over “diabetic-coma-inducing fruit” any day of the week.
I know what you mean. I sprayed Flowebomb on the fan they were handing out and popped it into a drawer. I opened it the next day and poof, magic! All pretty! But Flowerbomb on human skin…
Of course you are not bad to love Flowerbomb! First of all, you should love whatever you love, and 2nd, it’s very well done. It just isn’t my style.
Yeah, you’re not alone in loving Flowerbomb AT ALL. I avoided it for so long, thinking I hated it. I got a sample several months ago, and was surprised by how good it is on. I don’t normally do sugary, but it’s really good for what it is. When I’m in the mood for sweet, it’s perfect.
I like Flowerbomb, too! Am interested in trying this one, but I have to say, the name is pretty lame! Why not just call it Omega?
The term Omega may have too many negative connotations…but I think Eau Mega is a cute play on the word.
I have a bottle of Flowerbomb and wear it when I want something sweet. I got it right before I started reading this, in a state of complete confusion about perfume – I had gotten a Versace for Christmas I didn’t like and had to trade it in. I got really overwhelmed but had been sampling Flowerbomb so just went for it. I’m fine with it. This sounds pretty good, actually.
I’m with boojum, I’d rather have extravagant greenness. On the plus side, “fresh” is not listed as a note–there’s some hope.
True!
I did notice that…we can hope!
I think the name is a cute and fun play on words. The ‘megafy yourself’ I could live without though. haha
At least Megafy Yourself is silly — I’ll go for silly over something that’s trying to be sexy but just sounds inane
Megafy, Megafry … such fun with the tag line!
Me, I’m a formerly closeted Flower Bomb wearer. I wore it at my wedding, then grew to dislike it (enough to pass it on to a friend). I went back to it this year and it’s my current favorite at-home fragrance – I wear the body cream at night with a little srpay here and there.
FlowerBomb isn’t original or exciting, but it is the ONLY gourmand I will wear. I hate their pricing – it’s just not good enough to warrant that tier of spending, but I buy it anyway.
I’ll try this one, but I don’t have high hopes for it.
Agree that Flowerbomb is overpriced for what it is, but at least the packaging is fun — and the price isn’t nearly so bad as what some brands are up to these days!
I’ve always wanted to love a Viktor and Rolf frag–probably because their advertising and packaging is just lovely, but I just don’t do green scents. If Flowerbomb was just a few notches less sweet I would happily wear it in the wintertime.
I did not try the new La Vie En Rose version of Flowerbomb, but that might suit your requirements — supposed to be lighter.
looks like that overpriced mini pursespray version of Flowerbomb lol
The bottle is surprisingly dull. Maybe it’s more exciting in person (?)
Eau Mega is so extremely clever that I’m amazed nobody has ever used it before now. If they don’t release a flanker called Eau Micron I will be very, very surprised.
Ha! I love it. But “Micronify yourself” would sound very silly. I’m hoping there’s not an Eau Psilon down the pike either…
Agree! I think it’s a perfect name. Joe’s right though, they’ve got a problem with the tag line for Micron.
Well, they did throw basil in the mix. It’s bound to be better than Benefits recent launch. Hope springs eternal in Becca’s search for a *Can’t stop smelling my wrist scent* smile
Good luck!
Grrrrr! Whenever this is to be launched it wil not hit the shelves in where I live until next year the earliest >.<
Hello Everyone, long time reader, first time poster = ='
Hi and welcome! Hope you won’t have to wait as long as that…
Looking at the bottle and juice I would’ve thought the fragrance rich and sensual.
That bottle says virtually nothing to me…
The bottle (to me at least) looks a little like the travel-sized Bvlgari Pour Femme travel spray.
Yeah…I think the telling thing is that it just looks so oddly basic.
As a Man, I WEAR Flowerbomb! I ADORE it so totally. it’s just YUMMY! AND… I also Wear Antidote… so is this another one to add to my frgarance wardrobe???? I THINK SO!
sounds Lovey, Pear, Violet, Basil and Jasmine had me intrigued in the best way! Though that bottle looks obscenely simple…. Maybe TOO Simple! Trepidatious here!!!!! 
The more I think of it, the more that bottle seems odd to me. Maybe it’s not the right picture. We’ll see!
The name is great! Eau Mega is really creative. Sound like a must try though it’s not niche
I like the name too.
I guess it’ll have similar character to Flowerbomb which I have, but it’ll be different smelling. I hope I won’t be disappointed when I get to know it .
Name is really creative.
So far, the name is what I like best…I do like green scents though.
I like the bottle and I think the fragrance is going to be very unique just like Flowerbomb, which I love dearly:) I think Viktor & Rolf are geniuses:)
They are fashion geniuses, that’s for sure!
Nordstrom has Eau Mega! Nordstrom has Eau Mega! Nordstrom has Eau Mega!!! OMG OMG OMG OMG!!! Im losing my mind!! I have 2 go smell it!! OMG!
Oh, finally! Well, I’ll have to go smell it too but I’m sure you’ll beat me to it
I LOVE IT! I LOVE IT! I LOVE IT! I LOVE IT! I LOVE IT! I LOVE IT! I LOVE IT!!! Its wonderful and totally something completely different from Flowerbomb! I think I love it even more then my beloved Flowerbomb!! The pear, citron and basil!! To die for!! I adore basil but never thought Id like it in fragrance but I do! I really do!! The bottle is fine but Flowerbombs is 100x more wonderful. U have to push in the Megamizers sides to spray it which is kinda a pain but its ok, I still LOVE it!! I think ull enjoy it Robin!
I should mention that I LOVE Nordstrom!! They made me a sample of Eau Mega and theyre just always so nice and have no problem making you a sample or giving you one!! I know 3 ladies there and just got to know another one today. They know me now! Im there so dang much! O and I also got a Grey Vetiver sample! I LOVE it 2!!
I love Nordstrom too. Will have to go try Eau Mega, although you know, I rarely love pear. We’ll see!
O thats right!! U dont care for pear! Dang!! Well Im not gonna lie, there is a very noticable pear note. It does smell familiar but I cant put my finger on it. Ull probably know what I smells like. Im wearing it now and I really do like it but its nothing new at all. Im still gonna get me a bottle. Heres hopin u enjoy it!
Nonsense…you usually know what it smells like before I do!
Ive decided while I LOVE it, it doesnt beat my precious FLOWERBOMB!! Flowerbombs just more me!! I still have to own it though. Ill wait to get a holiday gift set. Hope to read a review soon!!
It kinda reminds me of a mix between Jadore and L and Idole Armani. All having pear, thats the best I could come up with. I find it to be better then all 3 of those though.
That does not sound like something I’m going to love! But lazy me still hasn’t gone to smell it…hopefully I’ll do that this weekend!
Yeah I dont think youre gonna love it. But theres hope. U didnt hate Parisienne and I said u wouldnt like it. : )
It’s true, you never know!
Robin, did u get a chance to test it yet? Im dying in suspense! : )
I have not, I’m terrible! I always say I’m going to the mall and then I don’t. Will try this weekend!
Went to Nordstrom 2day to give it another whiff and all 3 of their testers where done for! SO mad i couldnt get a good spray but glad to see people are loving it. Im gonna get a bottle when I go to their fragrance festival in Nov. I love going to fragrance events!!
Wow! Looks like it’s popular.
I tried it today… it definitely has a ‘green’ accord which I found rather milky smelling; a bit like Omnia Jade (which is sour green-ed milk on me). It’s also floral-sweet and the pear is subtly present… it’s a classic “Department Store” perfume. It smells familiar (probably because so many others have similar notes) and definitely has that Department Store vibe going on. I don’t think anyone is missing out if they don’t try it, and it’s overpriced for what it is.
I like FlowerBomb – it’s one of my scented alternatives to eating sweets (which I don’t!) – and have the body cream, lotion and 3.4 EdP, and don’t see many FB wearers switching over.
I got a sample today but haven’t put it on yet…seemed like all I smelled on the card was pear. Seemed less distinctive than FB to me.
Yeah all u smell on card is pear. But when sprayed it does have a little more personality, thats for sure. Yeah FB is much more distictive. You probably smelled it a million times b4!! : )
I have to say I hated the bottle…impossible to spray unless you use 2 hands. The Nordstrom SA had a terrible time making me a sample.
Yeah thats really what bugged me the most about it too. Why would they think people would enjoy doing that? The Megamizer should have just had to be pushed down. And yeah, it took a while for the SA to make me a sample too. Other then that, I really like the bottle and packaging. : )