Mention Estée Lauder Youth Dew, and a chorus of “my grandma wore that!” arises. Estée Lauder White Linen might get a similar response, but this time about mothers, especially if those mothers joined the PTA, kept a tidy garden, and knew how to spray-starch a shirt. At one time, it seemed like every shopping mall exuded White Linen. Now, you rarely smell it, except maybe when you lean in to kiss Aunt Phyllis on the cheek.
Sophia Grojsman (the nose behind Estée Lauder Beautiful and Spellbound, Lancôme Trésor and Yves Saint Laurent Paris, among others) developed White Linen, and it launched in 1978…