The Marc Jacobs vinyl-accented juggernaut continues with Honey, a sort-of flanker to 2012′s Marc Jacobs Dot, which of course followed Lola and Daisy and all of their flankers. More specifically, Honey "channels the eclectic appeal of Marc's Dot signature and adds her own golden touch".
If you've liked what they've done with the bunch so far, you'll probably like Honey too. Like the rest, it's basically a cheerful and wearable fragrance. To my mind, Daisy was the most cheerful and most wearable of them all, and while Honey isn't going to knock Daisy off her pedestal, it's arguably less threatening than Lola or Dot — not that either Lola or Dot was particularly threatening.
Honey starts a bit crisp, but it's sweet from the start, with lots of pear shampoo and with what they're calling, in a rare case of truth in advertising, "fruity punch" (other notes include mandarin, orange blossom, peach, honeysuckle, honey, vanilla and woods). The fruity punch is also presumably a clue to the target market, which is no doubt youthful, but Honey is not the sugar-laden fruity floral it could have been, and I found it perfectly tolerable even in the heat. The heart is the usual sheer florals, although the orange blossom is more easily identified than is common with floral notes in this sort of youth-oriented, mid-tier department store sort of fragrance, which frequently cannot be described with any more precision than fruity punch + floral bouquet. The base is mostly pale, but the honey note adds some warmth to the dry down without drowning it in sweetness. It is sweet, mind you, but I've seen worse, and a few sprays on skin, while rather loud at first, tone down to an endurable level in reasonably short order.
Verdict: All in all, another decent outing from Marc Jacobs, and I would say of it pretty much what I said of Dot, although if forced to choose, I might prefer the Honey:
Dot is neither sophisticated nor sexy, and it isn’t trying to be. Memorable, no; distinctive, no again. It’s just what it needs to be: cheerful and easy to wear. It isn’t quite as perfectly calibrated to “massively pleasant” as Daisy; I found it “likable enough” instead of “darned likable”. That may seem like a minor distinction, but I don’t think Dot is going to find as large an audience as Daisy, which appealed to a wide range of ages and tastes. Dot’s appeal strikes me as more narrow, but it should find legs with its youthful target market, and that may be exactly what was intended.
More to the point, of course, is the über cute packaging, which will either appeal to you or it won't — you know who you are.
If you have a favorite of the Marc Jacobs vinyl series, do tell!
Marc Jacobs Honey was developed by perfumer Annie Buzantian; it is available in 30, 50 and 100 ml Eau de Parfum and in matching body products.