My earliest memories of fragrance came from my mother, my cousin Deanie, and grandmother. My grandmother always wore Joy by Jean Patou; she never changed. She had one fragrance, day and night, any occasion—period. My mother was a little bit more trendy with her love and interest in fragrances, changing them out for different purposes or occasions. But I distinctly remember her wearing Red by Geoffrey Beene! And then my cousin Deanie wore this fragrance called Bandit by Robert Piguet. Bandit stood out because of the name and box, and because the woman who wore it was so wonderful. I just always attributed that to her, feeling like she made such great choices that all felt like they were part of who she wanted the world to see, you know?
— Designer Marc Jacobs (who has just released Perfect) on his early perfume memories. Read more in Marc Jacobs on His New Fragrance, Self-Care in Quarantine, and the Industry Change He Wants to See at Vogue.
A spot for Marc Jacobs Perfect.
Kaia Gerber, Adut Akech and Meghan Roche in a new spot for Marc Jacobs Daisy.