A lemming for fans of Marc Jacobs Perfect? The Charm collector edition: "Featuring the original Perfect scent inspired by Marc's mantra, this Marc Jacobs fragrance is a comforting floral scent with an addictive quality, in new limited edition packaging. Perfect Marc Jacobs Charm is a celebration of friendship and those moments of uplifting one another and celebrating each other's quirks." $135 for 50 ml Eau de Parfum at Bloomingdales.
Daisy Drops, from Marc Jacobs: "Take your Daisy with you wherever you go with these cute and mini single-dose fragrance capsules. This travel-friendly perfume fits conveniently in your hand, bag or pocket, for effortless top-ups on the go. Featuring a halo of the signature Daisy icons, each aluminium tin is sustainable and holds 30 capsules of Daisy Drops Signature...Each adorable, tiny capsule contains the perfect dose of the fragrance, which has a gel-like composition. Simply take a capsule and twist, squeeze and apply: anytime, anywhere." Available in Daisy, Daisy Eau So Fresh and Daisy Love, £28 at Boots in the UK (but currently on mark down to £22.40).
The way I remember the experience was very innocent. We sat with a group of people from Coty, we were just talking and they had some rough ideas, visuals to show me. We all gravitated towards this idea of a Daisy on a bottle. I don't know which came first: the name of the bottle or whatever. I had a dog named Daisy, and she got her name from Daisy Buchanan of The Great Gatsby. Daisy is one of my favorite characters in literature. Plus, I love the irony of a floral coming from a flower that had no scent. So all those things appealed to me.
— Marc Jacobs on the creation of Daisy. Read more in Marc Jacobs Is a Fragrance Hitmaker—and He’s Just Done It Again at Harper's Bazaar.
Marc Jacobs has launched Daisy Paradise, Daisy Love Paradise and Daisy Eau So Fresh Paradise, a new trio of limited edition flankers for women. (Last year’s model: Daisy Skies…)
Kaia Gerber and others in the spot for Marc Jacobs Daisy Ever So Fresh. Below the jump, another version with voiceover describing the fragrance.