After last week’s battering of celebrity perfume reviews, I decided I needed a bottle of something nice. Cartier Baiser Volé, to be precise. But buying it wasn’t as simple as choosing a size and proffering a credit card. Baiser Volé comes in Eau de Toilette, Eau de Parfum and Extrait de Parfum. How do you choose between different formulations of the same fragrance?
As the FAQs page at Now Smell This lays out in more detail, different formulations of the same fragrance have different concentrations of the perfume base, with an Eau Fraïche containing the least amount and Extrait the most. Knowing this, you might think choosing a formulation would depend on how strong you want the fragrance or how long you want it to last. In fact, it’s not that simple.
First, lasting power (also called “persistence”) has more to do with the materials used in a fragrance than with its concentration…