The SoHo outpost of La Perla, the Italian luxury lingerie company, couldn’t be more different from the raucous Victoria’s Secret located just two blocks away on Broadway. Its space is sunny and airy, decorated in shades of cream and white, and it feels private despite the large windows facing onto the cobble-stoned street. Sophisticated confections of satin and lace are meticulously displayed on the walls and in glass-topped cases; their price tags, as well as their delicate construction, may take your breath away.
Happily, the sales staff is also welcoming to visitors who are interested more in trying the store’s line of fragrances than in purchasing a very costly brassiere…
