Chanel has introduced Beige, the latest edition to the Les Exclusifs collection. Like the others in the series, it was developed by Chanel house perfumer Jacques Polge, and will be in limited distribution.
"I take refuge in beige because it's natural," said Mademoiselle Chanel. Sandy beige, honey beige, clay beige, whitish beige… She loved all shades of this colour, which evokes natural elegance and grace. An elusive colour with infinite variations, beige may seem quite ordinary. And yet, behind this apparent simplicity, it hides a discreet sensuality that builds slowly before revealing itself fully. This sensual outburst is interpreted by Jacques Polge through a bouquet of hawthorn, freesia and frangipani, with shimmering hints of honey. A stunning blend of white petals and yellow gold…
In other words, a breath of Beige.
Chanel Beige is available in 200 ml for $190, concentration unknown (although I assume it is Eau de Toilette like the others in the collection). It is currently exclusive to the Saks Fifth Avenue flagship in New York City, where they've recently renovated the fragrance and beauty counter:
Inspired by the codes of the House of CHANEL, the contemporary 850 sq. foot counter draws clients into the world of CHANEL with dedicated areas for fragrance, makeup and skincare. The fragrance area invites customers into the world of CHANEL fragrance heritage with the debut of the patented Olfactive Bar designed by CHANEL deputy perfumer Christopher Sheldrake. Utilizing a new patented ceramic blotter system, the table houses the 43 fragrance concentrates encompassing the entire range of CHANEL perfumery. An on-site fragrance expert will offer clients an interactive olfactive journey through the house’s extensive fragrance offerings. An illuminated manuscript, the pages of which turn via a motion detecting sensor, will showcase the history of CHANEL fragrance, from historical images of Coco Chanel to the house’s renowned master perfumers.
(via press release) Update: see a review of Chanel Beige.