The SoHo outpost of La Perla, the Italian luxury lingerie company, couldn’t be more different from the raucous Victoria’s Secret located just two blocks away on Broadway. Its space is sunny and airy, decorated in shades of cream and white, and it feels private despite the large windows facing onto the cobble-stoned street. Sophisticated confections of satin and lace are meticulously displayed on the walls and in glass-topped cases; their price tags, as well as their delicate construction, may take your breath away.
Happily, the sales staff is also welcoming to visitors who are interested more in trying the store’s line of fragrances than in purchasing a very costly brassiere. A tray of perfume bottles rests on a display case near the front of the store, with women’s and men’s scents ready for testing. Even in the absence of the regrettably discontinued Eclix, there is a still an appropriate range of fragrances, from flirtatious to elegant, for all your modes of seduction.
Best seller: Charme.
Not to be missed: The lingerie, of course!
Details: La Perla, 93 Greene St., New York, NY 10012; (212) 219-0999; website.
Nearby: Space NK Apothecary (99 Greene St.), Anna Sui (113 Greene St.), Korres (110 Wooster St.), MAC (113 Spring St.), Molton Brown (128 Spring St.), L’Artisan Parfumeur (68 Thompson St.)
— report and image filed by Jessica M.
See also: Perfume Shopping in New York City