Tommy Hilfiger will launch Hilfiger, a new fragrance for men, this coming September. Like Hilfiger's recent Dreaming fragrance for women, the new scent is meant to appeal to an older, more upscale customer than the line has targeted in the past.
Hilfiger is an aromatic fougere; the notes feature bergamot, mandarin, pink grapefruit, juniper, rosemary, papaya, curcuma, mahogany wood, white tea rose, warm skin accord, suede, sandalwood, cistus, tonka bean, cashmere wood and patchouli.
Hilfiger by Tommy Hilfiger will be available in 30, 50 and 100 ml Eau de Toilette and in matching grooming products. In the US, it will be exclusive to Macy's until December. (via wwd, bellemania.de) Update: see a review of Hilfiger by Tommy Hilfiger.