Tommy Hilfiger will introduce his new exclusive-to-Macy's fashions and his latest fragrance, Hilfiger by Tommy Hilfiger, in a series of events at Macy's Herald Square in New York City tonight:

6:30 PM – GQ Magazine/Hilfiger Celebrity Charity Motorcycle ride, from Lincoln Center to Macy's Herald Square.

7:00 PM – Photo Opp with Gossip Girl’s Ed Westwick, Tommy Hilfiger, Gavin DeGraw, Tommy Dunn and 10 riders from the GQ Motorcade.

7:30 PM to 9:00 PM – In-store customer event with cocktail reception and customer autograph signing with Tommy Hilfiger and Gavin DeGraw in the Tommy Shop on the 2nd floor.

10:00 PM – Performance by platinum-selling artist Gavin DeGraw on Macy's main floor.

(via press release)