This year, French perfume company Fragonard is celebrating verbena with the release of Verveine.* Much of Fragonard’s PR has to do with Verveine’s perfumer:
Céline Ellena envisioned a magical formula…. Verveine is closely tied to the cycle of nature and the daily life of a perfumer who searches for inspiration in her plant garden. The perfumer drew inspiration from the plant’s natural environment to create three worlds of scents to describe it: sun, earth, and water…
Update: Pure Virgin has been renamed Pure eVe.
It seems like just yesterday that perfumistas were adjusting to the idea of L’Eau Serge Lutens — a resolutely clean, “fresh from the laundry” fragrance from the master of the heady floral and the spicy oriental. Sure, everybody else is making them, but people didn’t expect it from Serge Lutens. Pure Virgin, the latest from The Different Company, has similar inspirations — “a simple and comfortable perfume” is how they put it — but it’s perhaps not such a leap from some of the brand’s relatively light fragrances…
The Different Company has launched Pure Virgin, a new musky floral unisex fragrance:
Pure Virgin is born from a simple idea: create a simple…
De Bachmakov is the latest from the The Different Company. It celebrates artistic director Thierry de Baschmakoff’s Russian origins and the Année France-Russie; if you go to the dedicated website, you can read (or download) a sort of travelogue that explains some of the inspirations for the unisex fragrance.
De Bachmakov was developed by perfumer Celine Ellena, and the notes include bergamot, shiso leaves, coriander leaves, freesia, jasmine, nutmeg, cedar and craie douce.1 It is supposed to evoke the winds of Asia and the sun hitting the forests of Siberia and buds pushing through the snow in the spring.
De Bachmakov starts bright and zingy and cold…
The Different Company has launched De Bachmakov, a new perfume inspired by artistic director Thierry de Baschmakoff’s Russian origins and celebrating the Année France-Russie…