German fashion design house established by designer Margaretha Ley (d. 1992) and her husband, Wolfgang Ley, in 1976.
Escada filed for bankruptcy in 2009, and was subsequently acquired by the Mittal Family Trusts. Since 2012, the creative director has been Daniel Wingate.
Fragrances were made under arrangements with Procter & Gamble until P&G sold their fragrance business to Coty in 2015.
The line's first fragrance, Escada by Margaretha Ley, launched in 1990. Escada Collection debuted in 1997, and for many years, it was released each year in a limited edition packaged to reflect the latest designs in Escada's couture line (the fragrance itself remained the same). Other launches include Escada Sentiment (2000), Magnetism (2003) and Escada (2005).
Summer fragrance series
A series of yearly limited edition summer "fashion fragrances" was inaugurated in 1993 with Chiffon Sorbet, followed by Summer in Provence (1994), Ocean Blue (1995), Jardin de Soleil (1996), Que Viva Escada (1997), Sunny Frutti (1998), Loving Bouquet (1999), Lily Chic (2000), Tropical Punch (2001), Sexy Graffiti (2002), Ibiza Hippie (2003), Island Kiss (2004), Rockin Rio (2005), Pacific Paradise (2005), Sunset Heat (2006), Moon Sparkle (2007), Ocean Lounge (2008), Marine Groove (2009), Taj Sunset (2010), Cherry In The Air (2013), Born in Paradise (2013), Turquoise Summer (2014), Agua del Sol (2015), Fiesta Carioca (2016), Sorbetto Rosso (2017).
These fragrances generally launch in the winter, between December and February.
Recent fragrances from Escada
Recent fragrances include Into the Blue (2006), S by Escada (2007), Incredible Me (2008), Desire Me (2009), Absolutely Me (2010), Especially Escada (2011), Especially Escada Delicate Notes (2012), Especially Escada Elixir (2013), Joyful (2014), Joyful Moments (2015), Celebrate N.O.W. (2017), Celebrate Life (2018).
Where to buy
At department stores and online fragrance discounters.
Website
Further reading
See all articles on Now Smell This tagged Escada.