Escada will launch Incredible Me, a new fragrance for women fronted by Lydia Hearst, this coming September. The "intercultural" scent is meant to fuse Asian exoticism with the energy of the western world.
Incredible Me is a vanillic oriental with notes of clementine, honeysuckle, orchid, tiramisú, vanilla and sandalwood.
Escada Incredible Me will be available in 50 and 75 ml Eau de Parfum. (via fraganciasycosmeticos.es, douglas.de) Update: the tag line for Incredible Me is "girls just want to have fun", and the scent was inspired by tiramisú. It will also be available in 30 ml and in matching body products. (via cosmoty.de)
Also coming in September, Musc Botanique, a new unisex fragrance from Strange Invisible Perfumes. Perfumer Alexandra Balahoutis noted:
"I wanted to do something clean that also had that subtle animalistic quality," she said of the fragrance, adding, "You can't really draw that line between the person and the perfume."
Musc Botanique features notes of geranium, white amber, angelica and frankincense, and is meant to be layered or worn alone.
Strange Invisible Perfumes Musc Botanique will be available in 7.5 ml Parfum ($185) or 50 ml Eau de Parfum ($135). (via wwd) Update: see a review of Strange Invisible Perfumes Musc Botanique.