Britney Spears will launch Hidden Fantasy, the latest flanker to 2005's Fantasy fragrance for women, in January. The tag line is "What do you have to hide?", and the new fragrance is described as "a seductive scent that is all about expressing the many mysterious sides of a woman".
Hidden Fantasy was developed by perfumer Rodrigo Flores- Roux, who also worked on With Love Hilary Duff. The scent was "inspired by the singer's love of white florals, vanilla and luscious desserts", and the notes include sweet orange, tangerine, grapefruit blossom, verbena, jasmine, stargazer lily, sweet Napolitano cake, vanilla bean, jacaranda wood, fluid sandalwood and amber.
Britney Spears Hidden Fantasy will be available in 30, 50 and 100 ml Eau de Parfum, in a cherry red bottle with pink crystals "symbolizing love, femininity and warmth". (first quote via fragrance ad, second and fourth quotes via prnewswire, third quote and additional information via cosmeticsinternational)
Update: see a review of Britney Spears Hidden Fantasy.