The concentration of creative minds in the same few zip codes—people boldly forging their own paths across disciplines—has also created the space for first- and second-generation immigrants to build fragrance brands on their own terms, making room for unconventional ideas, identities, and perspectives. Take The New Savant: The six-year-old brand based in Gowanus infuses its candles with whimsy and complexity, crafting scent profiles that push back against the fragrance industry's tendency towards Eurocentrism and heteronormativity.
— Read more in How Brooklyn Became an Incubator for Wildly Imaginative Indie Perfume Brands at Condé Nast Traveler.