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Browsing by tag: brick n mortar store

Charm and knowledge

Posted by Robin on 26 June 2020 Leave a Comment

Tsefalas had the charm and knowledge to make any customer feel they were special. While a businessman, he never was a pushy salesman, instead handing out samples and giving recommendations after learning what impact a customer wanted to create with a fragrance.

— Chris Theodore Tsefalas of Portland's Perfume House has passed away at the age of 94. Read more in Perfume House founder Chris Tsefalas has died, leaving a legacy of class, charm and kindness at Oregon Live.

Strictly for display purposes

Posted by Robin on 5 May 2020 9 Comments

The directive requires sales associates to sanitize hands in front of the customer, sanitize the bottle with alcohol spray and a tissue and spritz the sample on a blotting card to hand to the customer to smell the scent. Testers on counters will be strictly for display purposes.

— From the new 'tester practices' protocol Saks Fifth Avenue will reportedly use at the perfume counter when stores reopen. (Not surprisingly, fragrance is doing much worse than other beauty categories during the lock down.) Read more in How Will We Buy Our Perfume Now? at The New York Times. Hat tip to Kevin!

As if I were entering a cathedral

Posted by Robin on 21 December 2019 3 Comments

And so I marched into the department store to try on dresses. Like a growing number of global consumers, I couldn’t remember the last time I’d done so—I even bought my wedding dress online. De Bijenkorf was quiet. Blissfully so. After the double onslaught of rain and the crowds lining Amsterdam’s streets, it was as if I were entering a cathedral, albeit one consecrated to a retro kind of consumerism. Like all the best cathedrals, it even had its own fragrance. The ladies’ department (my status as a “lady” being a question for another time) was curated by someone with an actual design sensibility, rather than an algorithm trained to offer me Instagram’s fake news in fashion form. A limited selection of items makes for fast shopping. Instead of sifting through an infinite number of items online, I quickly spotted, tried on, and purchased a dress...that I’ve worn multiple times since.

— Read more in The Forgotten Glories of Department Stores at The Atlantic.

How shoppers tend to shop for fragrances online

Posted by Robin on 5 March 2019 4 Comments

Macy’s has unveiled a set of in-store interactive perfume displays which allows customers to choose a perfume based on a scent rather than the brand, which is how shoppers tend to shop for fragrances online.

After identifying that customers like to shop for perfume by brand in store, but by searching for scent notes – such as citrus or floral – online, Macy’s wanted to provide shoppers with an innovative way to discover fragrances in this way in store.

— Read more at #Shoptalk19: Macy’s to roll out in-store fragrance finder at Essential Retail.

The outdoor lifestyle

Posted by Robin on 1 October 2018 Leave a Comment

And with these sentiments in mind, Gorham set out to imbue Byredo’s aesthetic and enthusiasm for the senses into the outdoor lifestyle, from Eleventh Hour’s evocative aromatic elements to handpicking products symbolic of camping culture (Stanley thermos bottles! Vargo pots! JJJJound cutting boards!) to collaborating with renowned French chef Jean Imbert on an evolving menu of freeze-dried delicacies.

— Inside Byredo's Eleventh Hour pop up store in Paris. Read more at Exclusive: Get a First Look at Byredo’s Camping-Inspired Perfume Pop-Up in Paris at Vogue.

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