Every women would like to be thought of as angelic, I think, but shouldn’t be afraid of showing your strengths either.
That's Naomi Watts, quoted in Vanity Fair earlier this year after being named as the new face of Thierry Mugler's iconic Angel fragrance. Here's the first print ad; look for television advertising (and a new bath & body line) this fall. (via vogue.fr)
And for the upcoming Guerlain Homme (due for launch in August), Brazilian model Renne Castrucci.
In the television ads, he will be "completely at ease in a jungle setting", in the print ad at right, the tag line at the bottom reads "For the animal in you". (via moodiereport)
I'd like to think Naomi didn't actually say that insipidly banal quote about angels. It more likely came from a marketing clone that hasn't actually smelled Angel. As everyone knows, Angel's carry fiery swords and regularly kick demon (fill in the blank). The face of Angel for me will always be Jerry Hall–6 foot– in your face– powerful and classy blonde.
from Texas
What language was Naomi's quote in?
English. It isn't grammatically correct, but I don't think it was meant as an “official” statement – she was probably just speaking off the top of her head.
Jerry Hall was certainly more “in your face”. Not sure I love the ad myself.
Oh how very Guerlain! Hope the ad doesn't have any relation to the actual scent. Is it worth commenting it at all?
having working on a dept store cosmetic floor, almost every person who worked there (hope this doesn't get me lynched here LOL) grew to hate that Angel and found it migraine inducing over time. surrounded by spray ladies at holiday time *gag*
appreciate it's “ground-breaking-ness” but find it hard to get excited about the ad campaign
now, Renne is bringing out the “devil” in me, grrr- take me to the jungle
OMG! It really looks like a cheap cologne / deodorant ad & tagline doesn't it? Looks like Scorpio or Old Spice not Guerlain!! Hopefully the film will be better: I read somewhere the director / Art Director was Jean Paul Goude who has a very personal & strong universe (e.g. he did the Coco with Vanessa Paradis & the Egoïste films for Chanel in the 80's)
There's a distinct problem with celebrities doing ad campaigns; they're not models. Well, duh. But, seriously, they just don't know what to do. Look, Naomi Watts has a two-inch neck! She's quite uncomfortable-looking. And mm-mmm huge bottles of perfume. >…>
Chrome bottles make me wary. Tag lines referring to my “inner animal?” Now I'm extremely wary. Of course, nearly every one of the average buyer will be smitten.
Both ads (sorry) suck if you ask me. I am not a fan of Angel anyway (agree with ASIF-bring on the Bayer), so I guess I should be pleased that it might not attract to many new fans!
And as for Naomi's quote- Ugh! really? surely not…
I really love the AD
Lars, not sure what you mean by “Is it worth commenting it at all”?
Looking forward to seeing the tv ad too…
The ad doesn't look as “new” as I thought it would…not sure how this “reinvigorates” the line.
As I said above, the Angel ad looks so like the old ones…sort of thought they'd do something more modern & new. Oh well.
Still puzzled by the Guerlain. We'll see.
I'm not loving either of them myself. And the Guerlain seems an odd match with the “fresh” + “mojito” idea behind the scent…not very “inner animal”.
Good
The Angel ad has always looked out of sync with the fragrance to me. Pale blue works well with something like Light Blue of D & G, not with the heavy chocolate and musc.
Personally I would not buy Angel even if they put Orlando Bloom in the ad (if the buyer got to date Orlando, maybe I'd buy the smallest bottle)
LOL — only the smallest bottle even then?
I don't know if I'm the only one to tink that : she looks very fat, reclining, on this picture.
When you look closer, you see that it's just an illusion.
Nice actress, but bad picture ?
Sorry R., my English… I meant it's booring and clishéed sexy/marine/sporty/sweaty. Too mediocre to even be commented on. It's so easy to spray a beautiful model with water, boost the colour of his eyes and call him a sexy beast.
Does that make sense? I'm sorry for being so negative, but it looks like a Puma/Adidas ad to me. But then, maybe that's what it is, an expensive “sports” cologne a là Allure Sport (…gag!).
Would be nice to be able to click the pictures larger. Judging from those stamp sized ones I don't see why people think the Angel ad is ugly. I think the design is original and Naomi is gorgeous!!!
I know Angel is quite annoying with its omnipresence, but I admire it for being ground braking then and highly influential.
Yep, I second that, Jerry Hall is the gold standard on this one. Not sold on the new ad at all….
Oh, I get it, sorry! You're right, it could easily be Adidas or Puma. I read on Basenotes that the TV ad is good though — we'll have to wait & see.
And sorry for the small pictures! I don't think the Angel ad is ugly at all, just sort of boring. She is gorgeous though, agree.
She doesn't look fat to me. Anyone else?
Being (perceived as) angelic! Heaven forbid!! It may be just me, I'm cranky old man at heart. Even so, I doubt all women out there aspire to be angelic.
But I did recently convert to the perfume. The appalling Scottish weather drives me toward “cozy” smells, even though my taste goes across the board (except for full-on florals.)
Angel may be somewhat one-dimensional, but it has a pleasant earthiness that keeps it from being bland. Thankfully not many people here use it. But those who do, walk in a visible, tangible cloud of it.
I've no interest in angelic myself. I do like Angel more than I used to, though, and wish the “La Part des Anges” version was part of the regular line — I think I'd buy it.
I'm curious about the smell, but the bottle looked surprisingly cheap up close.
There was one, I think they called it “a star is born”, a clear star attached to a rough shaped piece of frosted glass. At least on the photo it looked good, like a natural crystal formation. But the scent is probably as usual in that.
It smelled great to me, and wish it had been done in EdP, I might have bought it.
can someone get me his phone number?? what was it about? perfume?! have you seen these eyes…
Someone probably can, but not me!