Model Abby Champion for the new 2026 version of Guerlain L’Heure Bleue. Below the jump, more.
Guerlain L’Heure Bleue (2026) ~ new perfume
Guerlain has launched L’Heure Bleue, a new fragrance for women. L’Heure Bleue is a reworking of the brand’s 1912 fragrance of the same name…
The daily lemming
From Guerlain, Shalimar Supreme Body Cream: "The body cream is enriched with moisturizing and smoothing orchid extracts and active ingredients that leaves the skin nourished and delicately perfumed with Shalimar's sensual fragrance...A flight of flowers and bergamot whips up the top notes with a breeze of freshness. The heart is warmed by enveloping and delicately powdery notes of iris, jasmine and rose. To conclude, the presence of vanilla, rounded balmy notes and the gourmand warmth of tonka bean orchestrate a sensual symphony for the dry-down", $105 for 200 ml at Dillard's.
Muguet Millesime
A quick bottle porn video for the 2026 outing of Guerlain Muguet Millésime.
Guerlain’s first paid influencer campaign
According to Guerlain, Vanille Planifolia has now been the No. 1 best-selling product on its website for five months straight. The fragrance sold out on Guerlain’s e-commerce site and generated over 1,500 back-in-stock signups. In the past year, sales of the scent have tripled, notable for a nearly $700 perfume.
— Read more in A viral $660 perfume and the dupe conversation inspired Guerlain’s first paid influencer campaign at Glossy.