SJP NYC is the latest release from Sarah Jessica Parker. It’s a tie-in with her upcoming movie, Sex and the City 2, and is meant to be a reflection on the fictional character Carrie Bradshaw as opposed to a reflection on Sarah Jessica Parker herself. Which works out very well for Coty, apparently, since they’ve found that Sarah Jessica Parker is not always an easy sell:
In the case of actress Sara Jessica Parker, Coty has had varied experiences. Lovely, which was easily relatable to Parker’s television persona, was a success. Covet, meanwhile, which tapped into a different side of the celebrity, proved a bigger challenge. [Catherine] Walsh explained that Coty’s next launch with Parker, SJP NYC, again focuses on the personality that the consumer wants.1
And the personality that the consumer wants, apparently, smells like strawberry. I suppose I should stop here and admit that I was never a fan of Sex and the City, although I did sit through several episodes at the urging of friends who found the show mesmerizing…
