Sarah Jessica Parker's next fragrance, due to launch in February, will be SJP NYC. The scent, a fruity floral, is meant to tie in with Parker's upcoming Sex and the City movie (due out in May), and to reflect the character she plays, Carrie Bradshaw.
SJP NYC was developed by perfumer Honorine Blanc; the notes include mandarin, white osmanthus, strawberry, gardenia, honeysuckle, mimosa, rose, sandalwood, vanilla absolute, rum flavor and creamy musks. Per Sarah Jessica Parker...
The reason it surprises me is because I have this idea in my head that strawberry is very youthful and juvenile, but this fragrance doesn’t smell candy sweet. It amazes me that this essence of strawberry mixes so beautifully with the more sophisticated floral notes and the musks that I love and will always have as part of my fragrances. In a million years I would never think, ‘Let’s work around strawberry.’
Sarah Jessica Parker SJP NYC will be available in 15 ($25), 30 ($35) and 60 ($49) ml Eau de Toilette. (via wwd)
Update: per a Coty spokesman, "While Lovely was a very personal project, SJP NYC reflects what audiences perceive when they think of the Carrie Bradshaw character." (via cosmeticworld)
Another update: see a review of SJP NYC.