a breath of perfume, an intriguing personality…draped in the natural elegance of her well-known sister, the see by chloé girl twirls. instinctively playful, smiling, immersed in the moment… urban, self-confident, she arouses the unexpected and cultivates contrasts. assertive, seductive, cheerful, hers is a natural smile.

See By Chloé embodies femininity while blending masculine codes in an urban-chic way. This fragrance captures the audaciousness and strong personality of the Chloé woman.¹

See by Chloé is the Chloé brand’s youth-oriented diffusion line, which probably tells you much of what you need to know about its new eponymous fragrance: “the target user is 18 to 30 years old with an mischievous, rock ’n’ roll edge.”² From the video advertising, I would have guessed something closer to 15 to 18, but then, my rock ‘n roll edge has probably long since worn away — if you’re anywhere near the target age, do tell me if you liked the commercials (I found them a turnoff), and do the clothes in the videos appeal to you (ditto)?

The modern Chloé fragrance brand has been a mixed bag so far. The 2005 comeback fragrance, Chloé, was a huge seller, but I’m not the only perfumista still scratching my head over its popularity. I did like last year’s L’Eau de Chloé flanker, and I’m a fan of the 2010 pillar, Love, Chloé. See by Chloé, in my ranking, ends up somewhere in the middle: I don’t much care about it either way…

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