Mercedes-Benz will launch their debut fragrance for men in early 2012 under licensing arrangements with INCC Group:
Innovative and unique, it is the first men’s fragrance from Mercedes-Benz and it combines woody notes with floral freshness. The cool top note features Calabrian bergamot, lemon essence and Italian mandarin. The middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass and patchouli. The bottle design is masculine, modern and elegant. This distinctive perfume fits in with Mercedes-Benz’s systematic expansion of its range of high-end accessories, which includes watches and eye wear.
Mercedes-Benz for men was developed by perfumer Olivier Cresp.
Mercedes-Benz for men will be available in Eau de Toilette and matching grooming products.
If it doesn’t smell like a really expensive new car, I don’t see the point.
Exactly what I was thinking.
It seems odd that none of the car companies bother to do one!
What about Ferrari?! I’m pretty sure they got expensive cars AND cheap smelling perfumes…
This is ridiculous. The profit margins on fragrances are so incredibly high that it creates great incentive for these companies to do this. As much as I love my fragrances, I know full well that I’m getting completely ripped off every time I buy a bottle. That’s how a brand like Bond No. 9 can afford to pay exorbitantly high rent at their Bleeker Street (NYC) location — on a quiet, nondescript street — which is always entirely empty.
The profit margins are high, but not necessarily exorbitant, in part because you likely wouldn’t enjoy or value them as much if they were cheaper. Some scents are wildly overpriced, but sometimes you get your money’s worth. I have a whole bunch of Serge Lutens scents, and for the joy that they give me, every single one was worth the price I paid: a bargain, in fact. (It helps that I’ve bought most of them on vacation, and so tied up with those scents is a memory: two of them I got at the flagship store in Paris, and those are especially pleasurable.) A month or two’s worth of Starbucks coffee would be the price of a bottle, and I get much more deep and enduring pleasure from that bottle that I ever could from the coffee.
Amen, hallelujah ! Dats the word of the Lord!
I brew my own coffee–in fact, we don’t even have a Starbucks in my town. Does that mean I get to buy a new FB every month with the money I’m “saving” by not buying Starbucks’ coffee?
Any excuse to rationalize more perfume purchases, right?
Ah, yes, Dahling, I know what you mean. And i have a whole bunch of Manolo Blahnik’s, which simply adore … of course, I’ve purchased them all while traveling overseas — the pair of stilettos from Dubai I particularly adore — and though the euro is quite high compared to the dollar, and the additional cost of shipping them all back to my vacation home in the Hamptons, well, the money is very well spent because it makes me appreciate them so much more!
I believe MB, like Jaguar, Ferrari, Porsche, etc, is licensing their name for a bunch of consumer products, not just fragrance. Yes, the profit margins are high and the development cost is low — if I were MB, I’d do one too, especially if I was having trouble selling the cars.
Advertising tag line…”Go from zero to sexy in one second.”
Nice! Now they owe you if they use it
Love the comment about new car smell.
Should we be expecting a new crop of auto fragrances?
Ford Escort? (smell of Walmart bags)
Ford Explorer? (smell of stale McDonald’s fries and old socks)
Porsche Boxter? (smell of overpriced clothing)
HA…I think Ford already did some fragrances! I’m sure they did some for the Mustang car. Porsche did some too.
A fragrance from a car company without a leather note in it??
Exactly what I was thinking! At the very least wouldn’t you think they would make a nod towards the idea of what a pricey car smells like?
Oh dear. At least it’ll give the guys on Top Gear something to make fun of at the annual demonstration of ridiculous car-related potential Christmas gifts.
I am getting all misty eyed over the sound of this… Might be a MUST OWN!!!!!!!
I think I will wait for Eau de VW or VW eau de Parfume. What are those people thinking? Even Porsche flopped with their perfume and they had a whole object design segment to support it!
the bottle ain’t ugly, but none of those notes make me go ‘hmmm’
the bottle looks like a part of a car engine.
looks like it’s been plucked straight from the car bonnet.