The background: Twilly d’Hermès is the latest fragrance launch from Hermès. It’s aimed at young women and was inspired by the freedom and creativity with which they “transform” Hermès scarves, and “appropriate Hermès’ codes to do other things”.¹ A twilly, in case you don’t know (or care) from scarves, is the brand’s long thin silk scarf (see example here), and indeed people wear them all sorts of ways: as neck scarves, as headbands, as belts, as purse accessories, etc. At the moment, a 32″ x 2″ Twilly runs $160 in the US.

The juice: Hermès house perfumer Christine Nagel decided she would likewise “transform” or “twist” her raw materials…

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