The whole idea of niche fragrance is to offer something special and different, something you can’t find on the perfume counter at your local Macy’s. The best sort of niche perfume house, presumably, will put artistic integrity before mass appeal. I came to perfume addiction via niche, as it were, and I’m still an easy target: tell me you’ve got an incense by Bertrand Duchaufour made with the best possible materials or Jean Claude Ellena re-engineering lavender at the molecular level or Aurelien Guichard conjuring up 1960s pop culture, and I’m there.
But niche, like luxury, has become so ubiquitous as to lose its cachet…