Ego Facto (Paris) was founded by Pierre Aulas, who is described on the Ego Facto website as a “free spirit and olfactory expert.” Aulas feels he is a “conductor” working with “virtuosos” (perfumers) in the creation of the Ego Facto fragrances. Aulas says: “Ego Facto is my tribute to self affirmation, to the acceptance of one’s own contradictions. It is a declaration of freedom.” I’m ‘translating’ that to mean Aulas develops perfumes that appeal to him — he doesn’t have to worry about pleasing a corporate board, focus groups, or design teams. I assume the Ego Facto perfumes smell just like Monsieur Aulas wants them to smell.

Piège à Filles (Girl Trap)

(citrus, heliotrope, almond, cumin, orange blossom, tobacco, musk, vetiver)

Piège à Filles smells like a distorted, old-fashioned barbershop powder; the scents of heliotrope, orange blossom, scorched almond and cumin mix to create a “difficult” accord…

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