Porsche Design Group, a subsidiary of Porsche AG that focuses on men's accessories, will launch their first fragrance, Essence by Porsche Design, this October in conjunction with Azzaro (whose perfume business is in turn owned by Clarins):
One molecule — Artical, from International Flavors & Fragrances (IFF) — was the starting point for The Essence by Porsche Design's fresh aromatic woody juice.
"We wanted an ultrafresh fragrance, but not with a marine freshness," said [Brigitte] Lacaze, who explained Azzaro executives had envisioned an urban, cultured, intelligent, sporty, sensual man in the 25-to-50 age range as the user.
Essence by Porsche Design will be available in 50 and 80 ml Eau de Toilette and in matching grooming products. (via wwd)
Update: Per Moodie Report,
The juice, created by IFF, is described as fresh, aromatic and woody with "blizzard and tundra" accords which play on the theme of cold and warm at the same time.
There will also be an 80 ml "Luxury Edition featuring an all-aluminium bottle".