Calvin Klein will launch CK2, a new unisex followup to 1994's CK One. Others in the in the CK series include CK Be (1996), CKIN2U (2007) and CK Free (2009). According to the brand's chief marketing officer, Melisa Goldie,
The launch of CK2 represents an extension of our overall brand strategy to reach a younger consumer base through modern, authentic storytelling. Given its relevant cultural messaging and youthful spirit, CK2 aligns well with this evolving approach to consumer engagement.
The "urban woody fresh" fragrance includes notes of wasabi, mandarin, violet leaf, wet cobblestones, orris, rose, vetiver, incense and sandalwood.
Calvin Klein CK2 will debut in February, and will be available in 30, 50 and 100 ml, and in a pocket spray and rollerball.