Marc Jacobs' new Oh, Lola! flanker launched fairly recently, and has already ended its brief exclusive-to-Bloomingdales period and is available nearly everywhere. The original Lola fragrance (2009), if you remember, was meant to be Daisy's (2007) older sister. Oh, Lola! is supposed to be "lively and playful", and sweeter than Lola, so I'm assuming it's the middle sister, perhaps? It's fronted by Dakota Fanning (see above), who is around 17, if that helps you place Oh, Lola! on the target market time line.
Oh, Lola! is exactly as advertised. They've toned down the floral notes in the heart and amped up the fruit notes in the opening; the base is a slightly paler version of Lola's woody-musky trail. It may be sweeter than Lola — I can't decide — but it's also lighter and fresher, and therefore easier to wear, especially in the heat. It's very pink and cheerful and young. Personally, I still prefer the cheerful and young (but not so pink) Daisy, but I do like Oh, Lola! better than Lola. That's not to say it's the better scent, or the more original, in fact, with the heavy-on-the-berries top notes, sheer floral heart and pale base, it's virtually indistinguishable from eleventy-dozen other fruity florals on the market already. No matter: if you really wanted the Lola bottle — those vinyl flowers! — but found the Lola fragrance too mature or heavily floral, Oh, Lola! is probably just what the doctor ordered.
The quick poll: name your favorite of the berried fruity florals.
Marc Jacobs Oh, Lola! was developed by perfumers Calice Becker and Yann Vasnier, and is available in 30, 50 and 100 ml Eau de Parfum. The notes feature wild strawberry, pear, raspberry, peony, magnolia, cyclamen, sandalwood, tonka bean and vanilla.