Niche line Arquiste will launched Indigo Smoke, a new unisex fragrance, next month…
By Kilian Kologne Shield Of Protection ~ new fragrance
French niche line By Kilian has launched Kologne Shield Of Protection, a new fragrance in the brand’s The Fresh collection…
Nina Ricci L’Air du Temps a Paris chez Antoinette Poisson ~ new fragrance
Nina Ricci will launch L’Air du Temps à Paris chez Antoinette Poisson, a collaboration with wallpaper house A Paris chez Antoinette Poisson, in May…
By Kilian After Sunset ~ new fragrance
French niche line By Kilian has launched (Fun Things Always Happen) After Sunset, a new fruity floral fragrance in the youth-oriented My Kind of Love collection…
Everything is based on the perfumer’s memory
In perfumery, we do not really have direct access to all our ingredients, because everything is based on the perfumer’s memory. His memory of ingredients, of what they smell, of their accords… The problem is, memory works by getting rid of unused information to better focus on what’s new, which is why we forget about things.
— Perfumer Calice Becker, talking about Givaudan's new AI system, Carto. Read more at “We aim to put artificial intelligence at the service of perfumers’ creativity,” Calice Becker, Givaudan at Premium Beauty News, or see Givaudan Fragrances launches ‘Carto’, its Artificial Intelligence powered tool to reinvent the way perfumers create at the Givaudan website.