At its truest, a flanker is a riff off an original scent, a lighthearted and maybe even forgettable spin on the themes of its forebear. After all, most flankers are around for a year or so then fall out of production. They’re not meant to be masterpieces. Sticking to this definition, Estée Lauder Pleasures Bloom is a textbook example of a flanker.*

I’ve felt so underwater on fragrance launches lately, that as much as I respect the brand, these days I wouldn’t turn my head at an Estée Lauder flanker. But I was wandering through the mall with my niece in Billings, Montana, listening to the ways of dating among teens (Niece: “And so I texted him for, like, two months before I met him.” Me: “You texted him all that time and he didn’t even know who you were?” Niece: “Aunt Angie, that’s how we do it these days. Anyway, I texted him and found out we were both at the mall at the same time…”) and stumbled across the Estée Lauder counter at Dillard’s. A tester of Sensuous Noir was on the counter. As I sniffed a tester strip, the sales associate handed me Pleasures Bloom. “Do you like florals?” she asked. “Try this.”

In that moment, Pleasures Bloom struck all the right notes…

Read the rest of this article »