Black cab passengers will be able to let the sunshine into their journey with the Marc Jacobs Daisy fragrance. For the first time ever iconic black cabs in the capital will be adorned in Daisies to create a Marc Jacobs Daisy chain. Along with London, the Marc Jacobs Daisy cabs will also be spotted in Manchester, Birmingham and Edinburgh capturing the essence of the fragrance, between 22nd september-19th october.
The sophisticated yet whimsical essence of Daisy continues inside the black cabs as Marc Jacobs introduces the new Daisy eau de parfum, with tip seats playfully decorated in daisy fields. Marc Jacobs Daisy lollipops with also be handed to passengers to enjoy during their journey! (via prnewswire)