The Emilio Pucci brand, currently owned by Louis Vuitton Moet Hennessy, is celebrating its 60th anniversary (see articles in the International Herald Tribune and The Telegraph) and as part of the festivities, is reviving a 1966 Pucci perfume called Vivara. The chypre fragrance has been updated by perfumer Francois Demachy:
But the new Vivara is a more modern chypre, said Demachy…