Indeed, far from downplaying their feminine side, some of the new men's colognes flaunt it. Promotional materials for Viktor & Rolf's Antidote, which is made with jasmine, call it a "dandy fragrance" for men who appreciate fine tailoring and sartorial wit. The name of Jean Paul Gaultier's new cologne includes the French word for flower: It's called Fleur du Male.
— from The scent of a woman, sold to men, in today's Spokesman Review.
Much of the surge in men’s fragrances has been driven by Acqua di Gio, a 10-year-old Armani cologne that was the top-selling fragrance for eight months in 2006. One clue to its success was that Acqua di Gio seemed to be more popular than other colognes among women, who buy more than half of all cologne as gifts.
— from The Scent of a Man, Bought by a Woman, in today's New York Times.