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UK Fifi Awards for 2007

Posted by Robin on 25 April 2007 10 Comments

UK Fifi Awards logo

The UK Fifi Awards ceremony was held this past Monday night, and the winners are:

Best New Prestige Fragrance

Women's: Agent Provocateur Maitresse

Men's: Hermès Terre d'Hermès

Best New Fragrance in Limited Distribution

Women's: Tom Ford Black Orchid

Men's: Jo Malone Blue Agava & Cacao

(via cosmeticsint.co.uk)

See also: the Fragrance Awards page.

Filed Under: perfume in the news
Tagged With: awards, fifis, fragrance foundation uk

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10 Comments

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  1. Anonymous says:
    25 April 2007 at 9:29 am

    I LOVE Maitresse and Black Orchid so it's nice to see they won. I didn't know Blue Agava & Cacao was a male fragrance.

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  2. Anonymous says:
    25 April 2007 at 9:50 am

    Gosh, those seem like quite enlightened choices!

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  3. Anonymous says:
    25 April 2007 at 10:31 am

    It isn't a male fragrance, it is just that none of the Fifi Awards have categories for unisex.

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  4. Anonymous says:
    25 April 2007 at 10:33 am

    How so, N?

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  5. Anonymous says:
    25 April 2007 at 11:13 am

    Because I approve of them, LOL! The Terre d'Hermes isn't on the most widespread release here; neither is the Maitresse, so they haven't gone for the huge sellers or the popular faveourites. Black Orchid is VERY hard to find (I've still only seen it in Harrods), and a fair way out of the mainstream drive towards light and fruity. I think these are all worthy choices.

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  6. Anonymous says:
    25 April 2007 at 11:22 am

    Ah — my cynical reaction was that 2 of the 4 major winners are from British companies. Jo Malone won last year too, for Pomegranate Noir. But you're right, at least they didn't just reward the top sellers!

    Terre d'Hermes is doing very well this year (also won in Italy, France & Germany) and am going to be very surprised if it doesn't win in the US too.

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  7. Anonymous says:
    25 April 2007 at 11:49 am

    You know, I didn't even think about the nationality – how naive am I? I tend to think of AP as being 'international' rather than British, and with Jo Malone being owned by Estee Lauder (I think?) and not having Jo Malone in it…seems just 'kinda' British to me.

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  8. Anonymous says:
    25 April 2007 at 12:34 pm

    I guess it all depends on perspective: I think of them both as British, although you're right that JM is now only “kinda” British.

    Are the AP scents widely available in the UK? They are not here, and maybe that is why I don't think of it as an int'l brand.

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  9. Anonymous says:
    25 April 2007 at 1:18 pm

    I have lost count of how many times I have seen Terre D'Hermes listed as a “winner”.

    Its good but its not THAT good. Or maybe the competition was just week.

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  10. Anonymous says:
    25 April 2007 at 4:48 pm

    I adored it, but really, the Fifi awards aren't really about the excellence of the fragrance itself as near as I can tell.

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