If Women’s Wear Daily is to be believed, Burberry has more Facebook followers than any other luxury brand.¹ And I’d guess their fragrance line does quite well, thank you, despite not being the darling of perfumistas everywhere. Body, their latest fragrance and reportedly their biggest launch ever, is sure to sell like gangbusters even if only for the cool bottle design and the image of Rosie Huntington-Whiteley — reportedly the first of a proposed series of bodies— under the Burberry trench in the advertising.

So I’m sure they won’t mind if I confess that Burberry Body has not exactly bowled me over. It’s better than Burberry London, mind you — I tried to review Burberry London but couldn’t think of what to say. It’s in keeping with the spirit of Burberry Brit and Burberry The Beat (although I don’t like it as well as either, and I’m guessing it isn’t geared quite so young): it’s cheerful and clean, and it carefully avoids making any big statements. It’s supposedly inspired by Britain — eh? — and it’s meant to encompass “all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world”, if any of that helps you.²

It’s either a fruity chypre or a floral woody amber, take your pick…

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