Burberry will launch Burberry Body, a new fruity chypre fragrance for women, in September. Burberry Body will be fronted by model and actress Rosie Huntington-Whiteley.
Wrapped around a woman, the iconic Burberry trench coat evokes sensuality, femininity, and luxury. In this fragrance, an eclectic composition of fruity-chypre notes envelopes the body, creating a suggestion of effortless seduction. The fragrance opens with a fresh, green touch of absinthe and bright hints of peach and freesia. Elegance emerges in the heart, where cool notes of natural rose absolute and iris are set against the subtlety and warmth of sandalwood. In the base, woody cashmeran and creamy vanilla join the sensuality of amber and musk.
Burberry Body will be available in 35, 60 and 80 ml Eau de Parfum. (via sephora, hat tip to jonr951)
Update: Burberry Body was developed by perfumer Michel Almairac; Women's Wear Daily calls it a floral woody amber.
Another update: see a review of Burberry Body.
I am kinda looking forward to this…but lets see how chypre it will be
I’m sure it will be a very modern chypre.
I just got a sample from it. Sprayed it on….and let me tell u. It smells like any other fragrance out there, that tells u: HEY IM A MODEN FRUITY CHYPRE! Nothing special, nothing chypre. Just plain fruity, with some floral and musky notes. But I must say that its better than I imagine. To me, it smells like expensive shampoo. The bottle is nicer in real than on pix. If someone gave me a bottle of it. I would wear it. But not on my to buy list or anything.
ok, but where’s the chypre thing?
Sorry, I don’t understand the question?
I was thinking of oakmoss or patchouli.. was wondering which ingredient suggests chypre family.
Used to be oakmoss, but for a modern chypre, it’s usually very clean patch, which makes it what used to be called an oriental. Either way, the fact that they don’t list patch in the notes isn’t significant to me — they never list all the notes.
Thank you for explaining this, Robin. I was confounded when Givenchy called Very Irresistible L’Intense a chypre. I, too, was looking for oakmoss in its ingredients. It has patchouli so I now have my answer.
But will add – just because something has patch, that doesn’t make it a chypre. It’s a way of using materials…
Intriguing, but I’m concerned about the base notes. Burberry fragrances tend to be all dull drydown on me (except Gold).
I did like the intense version of Burberry Beat. And the Burberry Brit Red.
Hum, a chyprè from Burberry, sounds good! Their fruit ones are wonderfull… I love Burberry Brit for women.
I like some of the Burberrys quite a bit and this sounds like it could be good. Will check it out!
That bottle looks so cheap and those prices are ridiculous. I’ll sniff this one in passing but I don’t think I’ll go hunting for it
Where did you see a price?
At Sephora…
It sounds intriguing. But if the musk is white musk it will disappear on me the same as The Beat.
The Beat for woman is faaaaar better than the masculine one, whose notes are: top notes- ephemeral violet, black pepper, black pepper, black pepper, black pepper; heart notes: black pepper, black pepper, black pepper; base notes: black pepper, black pepper, black pepper. A glass of pepper is cheaper and maybe better balanced.
Absinthe? Color me interested, even if it’s simply a top note in a modern fruity chypre.
A slightly odd name for a fragrance. Wouldn’t the line extensions be a mouthful? Burberry Body body lotion, Burberry Body body cream, etc. Tongue twister!
I could have guessed they’d use Rosie Huntington-Whitely to model it.
it sounds interesting, I’ll give it a sniff. I need an autumn/winter perfume anyway.
and I guess they wanted to use the word “nude” but that’s already being taken (Stella) and used in coutnless flankers(is that right?) of other perfumes. so they used body instead, but we all know they mean nude
Just as well…Burberry Body sounds better than Burberry Nude.
isn’t there a review of this yet? I ordered a free sample of this from Burberry’s facebook page today, I’ll let you know how it is.
it better be strong, beautiful and long lasting if I’m going to buy this, it’s pretty expensive.
Don’t know why, i like the bottle but it gives me the impression of a bottle made for a luxe facial cream, not for a fragrance…
Robin, do you know anything about Burberry being purchased by LVMH too? I heard rumours about it, but couldn’t find any info.
It seems that LVMH is also aiming to purchase Euroitalia (and the brands license of Euroitalia) too…
I don’t know any more than you…rumors that LVMH was picking up shares in Burberry, and that Burberry seemed a likely target after Bvlgari. Others say it isn’t likely. Who knows? Does not seem to me that it matters much in terms of the perfume business.
I’ve heard that LVMH makes too “commercial” perfumes and sometimes makes a perfume become a lower quality product (changing the original formula). It makes some sense: they are dominating the market of luxury products and becoming the biggest conglomerate of this kind of products. The are an enterprise, business is money and money are all they want.
Yes, and that can make a difference when LVMH eats up an artisanal house. I am hoping they do not buy Hermes — Hermes’ approach to fragrance is very low key in comparison to most luxury brands of their size. But Burberry’s perfumes are already about as mainstream commercial as you can get — they’ve never made anything that would have surprised me if it had come from another LVMH brand.
I hope that either!!! Let’s make some prayers.
I was worried with Hermes, but after my disapointment with Un Jardin Sur Le Toit, i have the impression that they can go donwhill alone without LVMH help if they continue to do what they are doing. For me, they are stuck on the same accord, that now is starting to sound repeteated, just throwing in some top notes that don’t last with a scent that is almost a gost; i still love them, but i have my doubts if their artisanal approach, at least for fragrances, is really that different from what is being done
To me, it is a middle ground…they are not quirky niche scents — they are mainstream, and meant to be — but they’re far more concerned with quality and artistry than the average company in the LVMH stable. I’ll take a new Hermes over a new Dior or Givenchy any day. But yes, JCE works with a small palette and I do know that irritates people.
Have you seen what LVMH have made with Kenzo masculine line? Exemple: Instead of changing the concentration of L’Eau Par Kenzo Pour Homme, they’ve made a large number of flankers. I’m not against flankers at all- I do preffer a lot of them- but I don’t like the market concept that is aroud them. L’Eau Par Kenzo Pour Homme is the counterpart of Kenzo Pour Homme; while the last one is the smell of sea salty water, LPK is what fresh water would smeel if it had a smell. The point is that L’Eau Par Kenzo don’t need a flanker before an Eau de Parfum concentration is launched. But an Eau de Parfum is more pricey…
Another exemple: Farenheit Aqua; why make a smell like any others with the name with a gem??? Aqua is not bad neither a product that ears the Dior name, better, Fahrenheit name. Another Dior exemple (ok, you can beat me): Dior Homme Sport- why a flanker that smells like a lot of others?? Dior Homme is not an easy frag to digest and that’s the beauty…
I forgot to mention that about 3 or 4 years ago Dior lauched Fahrenheit Summer wich has the smell of Fahrenheit but in the place of the smokiness basenotes there was some wonderfull red fruits smell. That was perfect, although it didn’t have a great impact; it was very underpublished and that’s not what a “man” would expect from basenotes of a man perfume at that time.
I’m so absent-minded! I forgot to mention one of the most important things on the discussion above: Try Kenzo Power and L’Eau Par Kenzo Indigo Pour Homme. Kenzo Power, on its evolution (and only a good time after applied) turns similar to Dior Homme, a little less sweet and much more friendly. L’Eau Par Kenzo is almost identical to Déclaration, from the beginning to the end. I personally preffer the Kenzo’s.
Robin, at this point i have to agree with you. They are above houses like Dior and Givenchy, altough Dior sometimes quite surprise (which is not happening lately, unfortunately
) But i see potential to hermes, and its quite frustrating to see them stucked. The minimalism tha Ellena is doing is getting to a point that his creations seem more like anorexic beauties, too thin, too pale, where you can see a beauty which is almost next to pass away. And this is sad for me. Even that they are not the worst, they are stuck and this can be dangerous i think. I sometimes wonder if they shouldn’t hire a talented art director to guide Ellena’s talent, which is going, with few exceptions, nowhere.
I don’t know…JCE has been creating fragrances there for 6 or 7 years. To my mind, the number of brilliant, great or at least good fragrances that they’ve put out in that time rivals all but a handful of other houses. That said, I’m well aware that it’s a style that I love & not everyone does. And it also doesn’t mean that I like all of them — Toit left me absolutely cold.
funny, I think it looks like a tube of lipgloss. the bigger bottles do anyway.
oh I get the face cream idea now, you mean a bottle with a pump face cream
I really like the bottle as well, it’s classy.
I would prefer a purse size version of that bottle though, I can see that in my purse for sure!
the bottles are streamlined and would easily fit in a bag. plus they do a 35ml bottle. they also apparently come with a little sleeve so the bottle doesn’t scratch, so I guess they want you to carry it round with you.
I personally like perfume that lasts all day so you don’t need to re-apply
http://www.temptalia.com/images/fall2011/burberry_body001.jpg
Lovely! Sounds Quite Beautiful (was HOOKED At Peach and Freesia… Can NEVER Have too Much Freesia! Or PEACH!) and as always Burberry is so Equal Opportunity, can’t wait for the Men’s Version…. On The Must Sniff list this is…..
I tried this in Selfridges, Uk today and I was very disappointed. It reminded me a little bit of Marc Jacobs Lola.