Another short film in support of the Lady Gaga Fame fragrance. If you missed the first, it's here.
Black like the soul of fame
A short film in support of the upcoming Lady Gaga Fame fragrance. If you missed the print ad, it’s below the jump.
Lady Gaga Fame ~ new perfume

Pop icon Lady Gaga will launch her debut perfume, Fame, in September. The scent was made under licensing arrangements with Coty, and reportedly is the “first ever black Eau de Parfum that sprays clear and becomes invisible once airborne”. Per Lady Gaga, Fame is “a beautiful prospect with a dark heart”…
The blood is sort of primal
In terms of the process of creating the perfume, I wanted to extract the feeling and the sense of blood and semen from molecular structures...That is in the perfume but it doesn't smell like it.
You just get the after-feeling of sex from the semen and then the blood is sort of primal. It was taken out of my own blood sample, so it's a sense of having me on your skin.
— Lady Gaga, on her upcoming perfume with Coty. Read more at Gaga Put Her Blood Into Making Perfume at Contact Music.
Blood & semen
According to sources in the fragrance industry hired to develop Lady Gaga‘s first fragrance, the pop star has requested that the scent “smell of blood and semen.”
— Read more at Fashionista, and many thanks to everyone who sent this in! As perfumanity already knows, Etat Libre d'Orange beat her to the punch with Secretions Magnifiques, and anyway, Lady Gaga's license went to Coty. I think the most daring thing Coty has done with a celebrity so far was the chocolate and citronella in Sarah Jessica Parker Covet, which famously failed to resonate with consumers. I'm sticking with my original guess of strawberry sorbet and pink pepper.