The rap mogul recalled the moment he learned his cologne, Gold Jay Z, hit the shelves of a Superdrug, a UK-based drugstore. “It’s crappy, lazy work,” the “99 Problems” rapper testified during his second day on the witness stand in perfume company Parlux’s lawsuit against him. [...]

In an email shown to the jury, the rapper also ripped a commercial that Parlux made for the fragrance, which depicted liquid gold being dripped on a woman’s body, as “B rate.” “Pretty much like all of their ideas — lazy,” he testified of the commercial.

— Jay-Z testified for a second day in Parlux vs Shawn Carter. Read more in Jay-Z calls perfume company’s work ‘lazy,’ ‘crappy’ at contract trial at New York Post.

Carter almost seemed to enjoy a moment, mid-afternoon, when Viola read aloud a 2014 email in which the rapper had written that “the partners” on the perfume release “suck.” The star was quick to tell the court (twice) that “the partners” referred to Parlux. “I wanted great products and these guys didn’t understand,” the star added. “It was so frustrating working with them.”

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Adding insult to alleged injury, the fragrance company said the rapper rejected a design for a Gold Jay-Z bottle with an 18-karat gold exterior that was worth over $20,000, but that he pocketed the prototype.

— Parlux vs Shawn Carter gets going. Read more in Jay-Z Testifies in Perfume Lawsuit: ‘You Have Me on Trial for Something I Didn’t Do’ at Rolling Stone.

Rap superstar Jay Z turned his nose up at promoting his eponymous fragrance, Gold Jay Z, refusing to make celebrity appearances while collecting $2 million in royalties from a licensing company, according to a new lawsuit. “Sales of Gold Jay Z have declined considerably because of Jay Z’s and his teams lack of interest in supporting and promoting his own brand,” according to the new $18 million suit filed by Perfumania Holdings Inc.

— Read more at Jay Z refused to promote fragrance, says $18M lawsuit at Page Six.