British designer Stella McCartney can hardly be accused of flooding the (perfume) market with product. Her first pillar fragrance, Stella, launched in 2003. She has followed up with a series of variations and flankers, but has not done another pillar scent until this year. The new one is L.I.L.Y, reportedly named for her father Paul McCartney’s nickname for her mother — LILY, for Linda I Love You. The name also refers to the scent’s lily of the valley note; according to McCartney…
I love lily of the valley; I find it to be breathtakingly beautiful. It’s also a very innocent looking flower, with a real freshness to it. I love that it blooms only fleetingly, in Spring, and that it grows in the shade, not in direct sunlight. It is fragile and innocent and delicate, yet it also has this sharp green leaf contrast. How to capture all that in a fragrance was a real challenge […] I know it’s not particularly contemporary, and I wanted to modernise it.1
And modernize it she has…