It has been the top-selling fragrance among multiple countries for three consecutive months. The launch is also their largest of it’s [sic] kind for the United States in 20 years. The initial sales projection for the fragrance has since been shattered, now corrected to reflect roughly $200 million in its first year.1
[Jose Manuel] Albesa [of Puig] said Good Girl is “breaking historical records.” The eau de parfum has doubled both sell-in and sell-out objectives in all markets and has been top selling female fragrance in several countries for three consecutive months, he added.
It’s unclear whether the success is due to the scent’s atypical packaging (it’s housed in a teetering stiletto bottle); a racier than usual marketing and advertising campaign with a tag line of “It’s So Good to Be Bad”; the juice itself (jasmine is a key accord, like many of the house’s fragrances that came before it), or a combination of the three — but it’s working.2
Who knew? It’s easy to forget how entirely unrepresentative our scent of the day polls are — best selling fragrances sometimes pass perfumistas right by…