I’ve never been to Milan, so I’m not able to envision Via Verri, the location of the first Etro boutique. I’m aware, at least, that Milan is a style capital, so I understand Etro’s premise that its latest fragrance release, like the Etro brand and Milan itself, embodies “a hedonism expressed through the refined codes of beauty, good taste and simple elegance.”
Via Verri 2010, launched in October 2010, includes notes of bergamot, iris, rose, jasmine, white pepper, cardamom, amber, and musk. This is the third iteration of Via Verri: Etro featured limited edition fragrances under the same name in 2006 and 2008. (For a useful summary of all three versions, with photos, see this write-up on Perfume Shrine.) My first thought, upon sniffing Via Verri 2010 from a paper blotter, was that this fragrance should have been released for spring rather than autumn. When I tried it on my skin, I became even more convinced of this idea. Via Verri opens with a zingy lemon-bergamot note, and its central phase is a cluster of green notes that evoke wet, leafy vines dusted with some peppery dirt…