Thierry Mugler has launched Alien Eau Luminescente, a new limited edition flanker to 2005's Alien fragrance. The original Alien was inspired by amethyst, Alien Eau Luminescente was inspired by topaz.
Alien Eau Luminescente is described as a “fresh, floral amber scent”. It was developed by perfumer Dominique Ropion…
The Beat is the latest feminine perfume from Burberry, and in keeping with the iconic brand's ongoing efforts to stay trendy and of the moment, it is aimed (what else is new) at a young audience:
With model Agyness Deyn as its face, Beat is targeting a young, urban and hip crowd, said Burberry's creative director Christopher Bailey. “The mood of the fragrance is young, modern, energetic, dynamic, expressive, fun, vigour, verve and spiritedness … All words that describe the mood, inspiration and sense of ebullience that we wanted to evoke.” (via Cosmetics International, 12/14/2007)
The Beat is described as a sparkling floral woody fragrance; the notes feature bergamot, mandarin, Ceylon tea, cardamom, pink pepper, bluebell, iris, white musk, vetiver and cedarwood. It starts very bright, with tart fruit and juicy citrus. There is lots of pink pepper (can anybody remember what perfumes smelled like before pink pepper became obligatory?)…
Next month, Chopard will launch Happy Spirit, a new fragrance for women.
The notes include blood orange, yuzu, magnolia, honeysuckle, raspberry sorbet, osmanthus, cashmere wood, amber and musk…
Miss Boucheron is the latest fragrance from the French jewelry house Boucheron, and like most everything else from everyone else, is positioned to attract younger consumers to the brand. In this case, the target market is said to be 25-35 year old women:
“This is for young women who can allow themselves certain liberties,” said Jean-Christophe Bdos [sic, = Bedos], chief executive officer of Boucheron. “Miss Boucheron is there to upset the status quo. She is a modern woman.” (via Women’s Wear Daily, 3/2/2007)
Miss Boucheron was developed by perfumers Anne Flipo and Dominique Ropion, and the notes include bergamot, pomegranate, pink pepper, cyclamen, violet, rose, white suede, cedar and musk…
New books smell great. There’s something mysteriously seductive about that lovely scent of pencils and printed paper, lingering in the air of quiet bookstores. Books about perfume are not the most pleasant ones; for that matter, I’d much rather bury my nose in a leafy foreign dictionary, or in some classic novel with a heavy, cardboard cover. There is, however, one notable exception: a scratch-n-sniff book entitled Sur les routes de l’encens (“on the trail of incense”), written by Annick Le Guérer and produced in collaboration with Dominique Ropion and IFF. The book is a fragrant journey through time, revolving around a series of ancient expeditions: it takes us back to the banks of the river Nile, the Arab and Persian worlds, classical times in Rome, Marco Polo’s travels to China, and the East Indies spice trade in the 17th century…