The first time I saw a passion fruit opened, I screamed. It’s such a bizarre-looking fruit. Totally unexpected. I wanted the fragrance to capture the experience of that first passion fruit: the shock of the unexpected, closely followed by delight. — Arielle Weinberg
And, bingo. The top notes of Arielle Shoshana Eau de Parfum, developed in collaboration with perfumer Cécile Hua, are unexpected, and like a few other shockingly fruity openings — Byredo Pulp comes to mind — they’re likely to elicit a reaction. Whether that reaction is delight or horror, of course, will depend (some people love Pulp, some people think it’s a hot mess). Me, I laughed, and then I added it to my buy list in case it ever comes out in a travel size…
