Virginia-based niche boutique Arielle Shoshana will launch their debut fragrance, Arielle Shoshana, next month. Arielle Shoshana was developed by perfumer Cécile Hua.
The star of Arielle Shoshana Eau de Parfum is an irresistibly vibrant passion fruit accord. No fragrance had ever fully captured the complex tartness and juiciness of passion fruit, Arielle’s all-time favorite food, so Cécile drew upon years of experience with supercritical fluid extraction (a proprietary technique developed by MANE) to create a passion fruit extract more realistic than any before it.
Cécile’s gorgeous passion fruit was already practically a perfume in itself, but the unexpected tang of saffron elevates Arielle Shoshana Eau de Parfum into a fragrance worthy of the Arielle Shoshana mission statement: “fragrances as interesting as you are.” Sandalwood and amber notes give the drydown fullness and warmth.
“The first time I saw a passion fruit opened, I screamed,” says Arielle Weinberg, founder of Arielle Shoshana. “It’s such a bizarre-looking fruit. Totally unexpected. I wanted the fragrance to capture the experience of that first passion fruit: the shock of the unexpected, closely followed by delight.”
Arielle Shoshana will be $125 for 100 ml Eau de Parfum, at the store or the Arielle Shoshana website.
(via press release)
Fabulous bottlle and I love passionfruit, one of my favourite smells and tastes. Hope this goes well for Ari and that I can try it one day.
I hope it goes well too!
I know I’m not alone in being so proud and thrilled that one of our own has her own fragrance! Well done!
Agree
3rd. Congrats, Ari!
YAY Ari! Wonderful news. Congratulations !!!!
This is so exciting – and I really love the idea!
I’m so excited for her and our DC area meetup gang will be there for the launch 6/10! If anyone would like to join us and is not on my meetup list, feel free to contact me at harukirumi att yahoo dawt calm.
this fragrance sounds fabulous and I hope Ari sells thousands of bottles
This is really cool. Congrats, Ari!
So exciting! The bottle is gorgeous and the perfume sounds so lovely. Wishes for great success along with congrats to Ari!
This is so fabulous! A huge congratulations to Ari! And wishing her loads of success with the fragrance.
Ooh! Congrats! It sounds delicious.
Woohoo!!! Congratulations, Ari! So proud of you, and I can’t wait to try it
So proud of you Ari! Congratulations!
Sounds wonderful. Best wishes to Ari!
This sounds like a delicious cocktail that is making me thirsty! Comgrats, Ari!
Spellcheck, you stink! “Congrats”. not comgrats!
I love visiting Arielle Shoshana when I’m back home visiting family, and I can’t wait to try Ari’s eponymous new fragrance! Passion fruit is second only to rhubarb as a favorite fruit note in perfume. I’m intrigued by the combination with sandalwood and saffron. This sounds wonderful! Congratulations, Ari!
Sounds marvelous, true passion in a bottle. Love the bottle shape and the substantial cap. I love big caps. And it’s always nice to see juice that isn’t yellow.
So exciting! Rooting for Ari AND this sounds very interesting – looking forward to smelling it!
Nice! Congratulations, and much suxcess on this venture!
This is awesome! Congrats! Can’t wait to give it a try.
Congratulations! What an incredible and exciting achievement. Very excited for you.