Virginia-based niche boutique Arielle Shoshana will launch their debut fragrance, Arielle Shoshana, next month. Arielle Shoshana was developed by perfumer Cécile Hua.
The star of Arielle Shoshana Eau de Parfum is an irresistibly vibrant passion fruit accord. No fragrance had ever fully captured the complex tartness and juiciness of passion fruit, Arielle’s all-time favorite food, so Cécile drew upon years of experience with supercritical fluid extraction (a proprietary technique developed by MANE) to create a passion fruit extract more realistic than any before it.
Cécile’s gorgeous passion fruit was already practically a perfume in itself, but the unexpected tang of saffron elevates Arielle Shoshana Eau de Parfum into a fragrance worthy of the Arielle Shoshana mission statement: “fragrances as interesting as you are.” Sandalwood and amber notes give the drydown fullness and warmth.
“The first time I saw a passion fruit opened, I screamed,” says Arielle Weinberg, founder of Arielle Shoshana. “It’s such a bizarre-looking fruit. Totally unexpected. I wanted the fragrance to capture the experience of that first passion fruit: the shock of the unexpected, closely followed by delight.”
Arielle Shoshana will be $125 for 100 ml Eau de Parfum, at the store or the Arielle Shoshana website.
(via press release)