Burberry will launch Burberry Sport fragrances for women and men in February (look for a prestige makeup line to follow in July). The new scents “are meant to pack a high-octane punch”…
Burberry The Beat for Men ~ fragrance review
The inspiration for Burberry's The Beat for Men, according to Burberry creative director Christopher Bailey, was music, specifically the music of the bands Razorlight, the Fratellis, Arctic Monkeys and Kasabian. “I think there is so much crossing over between creative mediums,” said Bailey. “Art, design, fashion, music — they all feed off each other and inspire each other. So I sat with the perfumers and gave them a ton of music. I think it’s a bit lazy to say, ‘The guy is 18 to 25, lives in that type of house…’ I don’t care how old or how young the guy is. It’s the attitude, and what taste the direction goes in. So the perfumers listened to the music as they were creating the fragrance, and they got it instantly.”*
After implying The Beat’s target audience’s age didn’t really matter, Bailey said “being young and effortless” was the attitude he wanted for The Beat; the fragrance should “be about movement, energy — a younger, cooler, more urban Burberry.” According to The Beat marketing materials, the men in The Beat ads ARE dissimilar in occupations and backgrounds but they all look somewhere around age 20…
Burberry The Beat For Men ~ new fragrance
Burberry has launched the masculine counterpart to The Beat For Women, introduced earlier this year. According to Burberry's Creative Director, Christopher Bailey, The Beat For Men…
…captures all the characteristics of the beat man, it's masculine, effortless and distinctive with a modern, original identity…
Burberry London Special Edition, Leonard Homme ~ new fragrances
Coming next month from Burberry, winter limited edition variations on their popular Burberry London for Women and Burberry London for Men fragrances, both with metallic fabric sleeves (gold for women, brown for men)
Burberry London for Women Special Edition is a floral bouquet with grapefruit, peach nectar, pepper, British rose, white tulips, honeysuckle, patchouli, mahogany and musk. Developed by perfumer Dominique Ropion, in 100 ml Eau de Parfum…
Burberry The Beat ~ fragrance review
The Beat is the latest feminine perfume from Burberry, and in keeping with the iconic brand's ongoing efforts to stay trendy and of the moment, it is aimed (what else is new) at a young audience:
With model Agyness Deyn as its face, Beat is targeting a young, urban and hip crowd, said Burberry's creative director Christopher Bailey. “The mood of the fragrance is young, modern, energetic, dynamic, expressive, fun, vigour, verve and spiritedness … All words that describe the mood, inspiration and sense of ebullience that we wanted to evoke.” (via Cosmetics International, 12/14/2007)
The Beat is described as a sparkling floral woody fragrance; the notes feature bergamot, mandarin, Ceylon tea, cardamom, pink pepper, bluebell, iris, white musk, vetiver and cedarwood. It starts very bright, with tart fruit and juicy citrus. There is lots of pink pepper (can anybody remember what perfumes smelled like before pink pepper became obligatory?)…