...captures all the characteristics of the beat man, it's masculine, effortless and distinctive with a modern, original identity.
Like the women's scent, The Beat For Men was inspired by music. Perfumers Olivier Polge (who also worked on The Beat For Women) and Domitille Bertier were reportedly given music from the bands The Fratellis, Razorlight, Kasabian and Arctic Monkeys.
The result is a fresh woody fragrance with notes of leatherwood, vetiver bourbon, cedrat, black pepper and violet leaves accord.
Burberry The Beat For Men is available in 50 and 75 ml Eau de Toilette; matching grooming products are expected to launch later in the year. It is exclusive to Bloomingdales through early next year. (quote via burberryusaonline, additional information via wwd)
Update: see a review of Burberry The Beat for Men.